In recent years, the often repeated statement “Facebook does not sell” has already been recorded so much in the awareness of online store owners and people running an internet business. It is hard to find a person who would not know that. But what’s really, especially a few years after the Facebook profiles became so popular? Has something changed in this matter?
Table of contents:
1. Facebook knows the recipients interested in your offer
2. Ads focused on conversion
3. Cost optimization
4. Target group closely related to your business
5. Remarketing, not only in Google Ads
Yes of course! A social network, more specifically a huge team of developers and analysts, is constantly working on amendments and new features that are to improve not only the functionality of the part visible to ordinary users, but also it’s business side – after all, Facebook mainly earns thanks to advertisers present on the platform. It was the update of Pixel, which was not too loud in the media, which made conducting effective campaigns much easier even for intermediate users. It is thanks to the script upgrade when creating a website of your own business, the installation of Pixel Facebook should become the basis on par with the implementation of Google Analytics. Why do I think so? I will sum it up for you in 5 points.
Each of the events that are valuable to you is saved together with information about the interests and behavior of the user whom they were made. Thanks to Pixel Facebook, conversions are not only a sales success, but they also constantly drive the algorithm, which will help you prepare your own group of recipients similar to those who converted called Audience lookalike.
The Facebook Pixel installed on your website automatically tracks most of the type conversions that can take place on any subpage. Standard conversions include: View content, Add to cart, Initiate transactions, and Acquire contacts. What’s more, if the events that are valuable to you on the website do not belong to the Facebook Pixel standard events, you can specify them manually. Thanks to this information, you will be able to prepare advertising campaigns with the purpose Conversions and Sales from the catalog. The Facebook algorithm will try to show them to people who are likely to make a conversion you care about.
Even if a standard campaign targeting a target group based on interest is profitable, it will take a long time for the Facebook algorithm to start directing it to the right people. Many of your ad impressions will go to people completely uninterested. Facebook Pixel will help you reach the right audience faster, which is why you will use your advertising budget more effectively.
Are you already doing SEO or Google Ads (formerly AdWords) profitable? Users visiting your website represent not only the number of entries. Each of them is valuable information that is lost if you do not have Facebook Pixel installed yet. This small addition tracks the shopping paths of potential customers on your site, which you can use for effective sales campaigns on Facebook, Instagram, and Messenger. Based on this data, you can specify a target group that is interested in a specific product, service or category on your site.
If your remarketing campaigns bring many benefits to your business, use them on Facebook as well. Especially in hot sales periods, the competition among Google ads is growing significantly, and Facebook may be a channel in which the cost of reaching will be much lower while maintaining the same or even more conversions. Without Facebook Pixel installed, it is impossible to run effective campaigns of this type on Facebook, Instagram, and Messenger.
Is it worth installing, even if I do not run a Facebook campaign?
This question often falls from customers who run campaigns in other channels and I always reply in such moments that yes. Even completely uninterested in social media channels, it is worth to commission a Pixel Facebook installation. Data is collected only from the moment of its installation, and in the face of possible unforeseen changes in other sales channels Facebook may turn out to be a salvation for falling sales in the store. The data that will gather Pixel Facebook, will be safe to wait for the moment when you find out that it’s time to take away the competition from social networking sites.
Five or even six of the above reasons why it’s worth installing Pixel Facebook and using all its features in Facebook campaigns has already convinced many of our clients to try this sales channel and collect valuable information about their clients for future activities. Implementation of this add-on is easy and almost trouble-free, but if you prefer to spend this time managing your business.
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