- Growth marketing MAGIC
- Strong SEO – traffic generation
- Pay-per-click campaigns
- Content marketing
- E-mail marketing
- Influencer marketing
- Partner network and affiliation
Lead generation is the process of collecting contact data for potential customers using the right tools, technologies and marketing campaigns.
There are many types of campaigns that lead to the acquisition of leads. In the first stage, they usually focus on attracting the attention of people who are potentially interested in a given industry, product or service, and then on obtaining data for these people.
The next stage consists in the classification of contacts obtained (in order to estimate their readiness to purchase) and on a series of activities that are designed to "drag"
the lead obtained through the sales funnel, until the purchase of the product, or use the service.
There are many types of campaigns that lead to the acquisition of leads. In the first stage, they usually focus on attracting the attention of people who are potentially interested in a given industry, product or service, and then on obtaining data for these people. In the context of the definition of lead generation, it is worth recalling the definition of lead generation as a process that must be scalable, semi-automatic and subject to optimization. These are the key features of an effective lead generation process.
Reaching the ideal target group, which, unlike eg TV advertising, a positioned website will be presented to the user when he or she is looking for it. Thanks to this, we can reach customers who are really interested in our offer.
Unlimited advertising reach – the Internet knows no borders. For a properly optimized page, the whole world is open.
Building the image of the company and the brand means that thanks to the visibility on the Internet, people will remember your company. Presence on high positions in the search engine gives prestige and allows to build a brand recognizable by users. Customers trust more in websites that are often in high positions. The advantage over the competition is a constant race for the position in the search engine.
Thanks to effective positioning, you can win it. The potential client will find your website faster than the competition site. The more effective your promotional activities, the more users you can attract to your website. Low advertising costs, compared to the costs of other types of advertising on the Internet, the cost of obtaining one user by means of positioning is significantly lower.
There is no other channel on the Internet to reach the client, who, while building a relationship with this client, would also offer a return on such a level. In addition, there is no other such channel, the use of which becomes the first or last activity that we do during the day. Most e-mail holders visit their mailbox at least once a day.
No matter how small or large the business entity you are. An email is a tool for you.
Email is inexpensive
There is no other, so inexpensive way to create and propagate advertising. Do you know how much TV or radio advertising costs? These are dozens and sometimes hundreds of thousands of zlotys, which you stubbornly silence with the “mute” button or during them you make another cup of tea. Sending an e-mail is often – at large volumes – it costs even less than one penny per e-mail!
For small businesses, email is often the only way to quickly (email is fast) and effective (email is measurable) online advertising. That is why the email should become the driving force of your marketing activities. You do not need to have a large budget. Good intentions are enough.
Email is simple
To create a professional email (eg cold email) all you need is just prepared content because you’ll build the rest with our editors. In turn, to create a typical mailing or newsletter you will need a set of images that you want to put in it and the HTML code. You do not need to have a super advanced IT team to do it.
Email is fast
Fast on many levels. First of all, to implement it, you do not need whole weeks of planning an online campaign, a team of analysts, specialists, and technicians who will ensure that everything plays together and displays itself at the right time.
The idea of a great mailing can find you in the morning shower, to enter life after a few hours, to be delivered and, most importantly, processed by the recipients!
Secondly, the distribution of up to one million messages can take less than one hour! If you care about your contact list in the right way, you can see (and process) up to 200,000 people within two hours! This is impressive.
Email is measurable
You can investigate exactly what happened to your message. Who read it, what he clicked (email is interactive), what he did on your site and whether he made the purchase. No other form of advertising will give you such comprehensive and immediate results. Data not only quantitative but also qualitative will allow you to plan further activities and develop them into a professional communication strategy.
Email is interactive
It is a form of advertising that the recipient of the ad can react to. Let’s take a traditional leaflet. The thing that you can do with it, first of all, put it in the trash can or place it in your pocket, and then in the trash can. Email gives you much more. You can answer him. You can click on it. You can display in it dynamic gifs presenting a different variant of one offer (eg different colors of the same shoe model). The best in the e-mail is that you immediately know WHO and what he did with your advertising (email is measurable).
If you are still wondering if the email is a good tool for you, read how big successes you can achieve thanks to it!