- Initial analysis
- Target group
- Offer and price model
- Product distribution channels
The audit will show you new opportunities and threats, you will find ready ideas for development. It is up to you whether at this stage you decide to make recommendations for yourself or to establish further cooperation with us and implement new guidelines in accordance with the schedule.
Identification of currently used offline and online marketing communication channels and evaluation of their use in communication in terms of specifics, brand, and target group matching.
Indication of what offline and online marketing communication tools a given brand has the potential to use to improve the quality of its message to identified target groups. Identification of development opportunities of current channels and communication tools in terms of improvement, improvement of a consistent brand message.
Determining the strengths and weaknesses of the brand's communication tools and channels used vs. its positioning and message that they build to target groups. Recommendation of the directions of the next steps necessary to change, consistency, readability, and reliability of brand communication.