- Graphic design
- Video production
- Coding and programming
- Marketing automation
We not only plan growth but also design it. We are a flexible, harmonious and perfectly qualified team of professionals who are always looking for innovative solutions and are not afraid of challenges.
Creativity and high quality of services are the most important for us, regardless of whether we are implementing a large project for a well-known corporation or a small order for a small company.
The benefits of using video marketing
Your audience’s greater interest translates into a more effective conversion – almost 65% of viewers are more likely to buy after watching the video. The possibility of better targeting the client for the next steps and motivating faster decision making has a positive effect on conversion optimization.
The numbers speak for themselves – video materials published on Facebook have up to 135% more organic coverage than even postings with photos. Thanks to this, your commitment and contribution can bring even better results in the form of natural interest from viewers.
Facilitating the building of relationships and trust
Nearly 4/5 recipients are able to recall the video ad they have seen in the last 30 days. It’s up to you what they will remember: your company’s history, your clients’ references, or maybe your expert’s opinion? It is you who has control over which side the customer will get to know you.
Customers prefer video from text
Video is the easiest form to assimilate for recipients – it does not require them to be focused, like written text and attracts more than still photo posts.
Social media and search engines prefer video
The video leads the way in modern marketing and business leaders know it – nearly 50 times more likely is that your company’s website will be on the first page of Google search engine if there is a video on it.
What can you expect from our creative agency by choosing a copywriting or content marketing service?
Audit and strategy
We will take a look at your marketing efforts so far and suggest ideas that will help you improve them to make your site more effective. We will analyze the purpose of the campaign, the purpose of the text and the group of recipients. We will test their effectiveness. By creating a strategy, we rely on both our own experience and the client’s previous activities.
Advertising texts and sales offer for websites
We will create persuasive marketing content aimed at selling your product/service. How do we know how to do it? It’s our job, we train and polish skills so that we can now say that we just know each other perfectly. Almost every day, the clients convince us about it, satisfied with the results of our activities
Before we start writing specialist articles about your industry, we will conduct thorough research, explore all reliable sources on the subject, and if we do not find an answer there, we will ask for help from a specialist in the field, that is to you. In this way, we run company blogs, that is a strong marketing tool, affecting not only the creation of the image on the Internet but also to increase the position in the search engine.
Articles for the media
We promote brands on external portals. Thanks to the tools created for planning keywords, we know exactly what your target group is looking for on the Internet and what content may interest it. We will make your clients interested in valuable, sought-after information. Thanks to this, you will be seen as a specialist in your field, both by potential customers and Google’s robots, who are more likely to direct users to your website.
Newsletters and email marketing
Your prospective client has fled the site with an empty shopping cart? We will stop him! How? First, we encourage you to leave data. In return, he will receive an interesting guide from us, a high-quality e-book or an attractive discount. In this way, we’ll start to send you a series of articles related to your business or emails that encourage you to come back to your website.
Google Ads campaigns
The Google Ads campaign provided it is properly implemented, is one of the most effective online advertising and e-marketing tools. For it to be very effective, it has to create a catchy text that will encourage the target group to click and discourage other users (to reduce clicks that do not provide sales). How to do it? Exactly. Creating the right advertisement is quite a challenge, so it is best to entrust this task to the people in the industry, that is, creative copywriters.
As mentioned above, copywriting is about creating catchy advertising content, and Facebook and other social media are an excellent tool for communicating with potential customers and maintaining relationships with it. We create long-term strategies of actions on fan pages. None of our posts gets there accidentally.
Think about how you came here. There is a high probability that you found yourself on our site because we are positioning the highest of all companies operating in our industry, the phrase “marketing agency” and a few dozen other words related to our offer. Why? Because we can do it. Our entire team, including copywriters and content managers, worked on the high position in the search engine. If we did not have properly optimized for SEO and attractively written content, we would probably never know each other! This is probably the best proof that your site needs good copywriting!
We specialize mainly in:
Dedicated web applications
Based on Agile methodologies, we create tailored, secure and scalable applications that release the potential of technologies such as PHP, Vue.Js or React. Our dedicated solutions enable making better decisions, more effective cooperation, simplifying internal processes and facilitating the building of a strong customer relationship with the brand, which is an added value for every company.
Mobile devices are perfect for increasing sales, increasing productivity, simplifying communication and improving customer relationships. Based on years of experience, we create fast, reliable and customized mobile applications for both iOS and Android, which provide their users with truly unique experiences (UX).
Portals that sell
We build dedicated corporate websites that we base on flexible and scalable open-source solutions. The technologies we implement are always tailored individually to the needs of a specific project – such portals allow users to quickly and easily find products and information they seek, which in turn translates into effective implementation of business goals.
In this way, the tedious work that marketers have had to do on their own (eg analyzing data and customer needs and planning marketing campaigns on this basis), as well as a large part of the sales process, can be automated.
How does it look exactly? The Marketing Automation platform identifies users on the website and monitors their behavior using cookies. On the basis of such data, it allows personalizing communication, eg by segmenting clients according to their interests or sending 1-to-1 messages tailored to the history of a specific recipient.
Scoring are points that the system assigns to the user for the actions you specify, e.g.
- getting acquainted with the price list,
- watching the material,
- liking the brand’s profile on Facebook,
Thanks to this, automatically – without the intervention of the brand, which only determines at the beginning, what actions we score and how many points we allocate for a given activity – the system measures the involvement of individual users and the level of their knowledge. In this way, you can easily identify hot leads, which will optimize the work of the sales department: sales representatives will see which users are the priority and closest to the purchase and on which to focus. It will also help to identify loyal customers and send them a dedicated campaign, or vice versa – prepare something especially for people who have just come in contact with the brand.
How to make users open and read our messages? Send them what they want to receive, what they are interested in. Therefore, do not assume that the whole of your database is the same, but rather divide customers into segments, eg:
- people who are interested in a given category of products,
- participants of the loyalty program,
- people who have made purchases as part of a campaign,
- inhabitants of a given city/country,
- users who have downloaded the material.
The tags are used for this purpose in the system. Naturally, one user can have more than one. Thanks to this, you can precisely address an email, SMS or social media campaign by sending it to those users who may be interested in the message, and you save unnecessary messages to those who would not use the offer anyway. In this way, you also build a deeper relationship with the recipients and show respect for their time.
Only 21% of leads are ready to buy immediately after entering the site (Marketing Sherpa). And what about the rest? This question is answered by Lead Nurturing, a series of educational messages, most often taking the form of several e-mails. We send it to the person who recently gave us his data – thanks to this, the user who is initially interested in the offer receives all the basic information at the beginning that will help him make a purchase decision.
Initially, this strategy was mainly used in B2B, where the purchasing process is longer and requires more research – then we facilitate this process for our clients. However, the practice quickly adopted in B2C and E-commerce: marketers are happy to send a series of welcome messages in which they inform about the assortment, as well as educate and share tips on how best to use the products. Today’s consumer likes to be well informed. This translates into sales effectiveness: users subject to education make purchases by 47% larger than those who did not pass the Lead Nurturing (Annuitas Group).
Read how to design Lead Nurturing.
1-to-1 dynamic emails
Dynamic 1-to-1 emails are all messages that are sent to a single user. These include welcome, birthday or rescue messages for an abandoned shopping cart (67% of shopping baskets are abandoned, KISSmetrics data). According to Experian, emails of this type generate 2-5 times more profits than traditional mass emails.
Dynamic content on the website
According to Marketing Profs, 45% of clients prefer sites where offers are profiled to the needs of an individual user. Implementing them is not difficult! You can present banners containing an offer tailored to the interests of an individual user, suggest complementary products and even content on your blog.
One of the most effective tools of this type are personalized contact forms – the system based on the collected user knowledge